To optimize a product page in Amazon ecommerce platform, sellers need to consider factors such as product relevance and performance. Improving the quality of those two elements, can help to increase the visibility and position of the page in Amazon’s search engine ranking.
Similarly, Amazon’s search engine technology is based on an algorithm called A9. that helps to determine the relevance, performance and position of a product page in the search results ranking.
Effectively executing the following strategies will help to optimize a product page in Amazon and to convert more leads into sales in accordance to A9 algorithm technology.
Which strategies can help a product page to a have better position in Amazon search engine?
- Price optimization: Amazon’s A9 algorithm anticipates which products more likely will convert. Therefore, the price factor is crucial to decide where a product ranks in the search results. Usually, optimizing a product price helps merchants to rank on top in the search results.
- Product description: A product clear and specific description positively impact the number of conversions and the ranking position. Descriptions emphasizing the benefits of the products, using bullet points, improve a product page position in Amazon’s search engine.
- A/B test for images: Amazon has an A/B testing tool called Splitly designed to assess which image has the best impact on conversions. Consequently, Splitly optimize and improve product page ranking.
- Titles: Amazon product pages require user-friendly titles that include product’s main keywords and relevant information about its main features.
- Customer reviews: A9 algorithm classifies customer reviews by its quality helping to trigger higher conversion rates and better keyword relevance, especially for long-tail terms.
- External traffic: Driving traffic from sources such as email marketing campaigns, social media product accounts or call to actions from the product websites help to improve the position in search engine, gain more relevance.
Amazon’s ecommerce success is based on the premise “the World’s most customer-centric company.” As a result, Amazon require sellers to create efficient product pages that meet A9 algorithm minimum requirements in order to rank high in its search engine.
How to optimize a product page in Amazon
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