Monthly Archives: January 2020

How to optimize a product page ranking in Amazon’s search engine?

To optimize a product page in Amazon ecommerce platform, sellers need to consider factors such as product relevance and performance. Improving the quality of those two elements, can help to increase the visibility and position of the page in Amazon’s search engine ranking.

Similarly, Amazon’s search engine technology is based on an algorithm called A9. that helps to determine the relevance, performance and position of a product page in the search results ranking.

Effectively executing the following strategies will help to optimize a product page in Amazon and to convert more leads into sales in accordance to A9 algorithm technology.

Which strategies can help a product page to a have better position in Amazon search engine?

  • Price optimization: Amazon’s A9 algorithm anticipates which products more likely will convert. Therefore, the price factor is crucial to decide where a product  ranks in the search results. Usually, optimizing a product price helps merchants to rank on top in the search results.
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  •  Product description: A product clear and specific description positively impact the number of conversions and the ranking position. Descriptions emphasizing the benefits of the products, using bullet points, improve a product page position in Amazon’s search engine.
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  • A/B test for images: Amazon has an A/B testing tool called Splitly designed to assess which image has the best impact on conversions. Consequently, Splitly  optimize and improve product page ranking.
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  • Titles: Amazon product pages require user-friendly titles that include product’s main keywords and relevant information about its main features.
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  • Customer reviews: A9 algorithm classifies customer reviews by its quality helping to trigger higher conversion rates and better keyword relevance, especially for long-tail terms.
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  • External traffic: Driving traffic from  sources such as email marketing campaigns, social media product accounts or call to actions from the product websites help to improve the position in search engine, gain more relevance.

Amazon’s ecommerce success is based on the premise “the World’s most customer-centric company.”  As a result, Amazon require sellers to create efficient product pages that meet A9 algorithm minimum requirements in order to rank high in its search engine.

How to optimize a product page in Amazon

How to optimize a product page in Amazon

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What is Landing Page Optimization?

Landing page optimization is the strategic process of increasing the efficiency of a web page designed specifically to generate leads and sales in a digital marketing context.

Landing pages are the target destination of paid online marketing campaigns and usually large amounts of money are invested in driving traffic to these pages.

As a result, there are different methods to make landing pages more efficient and relevant for users, here are some of the most common optimization methods and characteristics:

Main features of a Landing Page Optimization strategy.

  • Relevance: Optimizing a landing page requires that the message you are delivering is synchronized with the expectations of your target public.

           Features such as concise headlines, intuitive layout design, correlation                         between the ad copy and the landing page copy and visible and clear calls to               action help in landing pages optimization process.

  • Brand unit: It is important that your target consumers find consistency among the brand landing pages and all the pages of the brand website.
    Aspects such as images, colors, fonts and navigation help to build brand recognition and make the landing page more usable and optimized.
  • Texts clarity: Optimized landing pages need clear, captivating and impacting headlines. Moreover, the texts should avoid passive voice, unnecessary prepositions, redundant words and phrases.
  • Product/service value proposition: Brands need to showcase the advantages of their products over their competitors and highlight what make their products unique to address customers’ needs.
    Also, brands must integrate the product value proposition in all the content (images and text) of the landing page.
  • SEO Strategy: Brands can bring organic traffic to a landing page with the right set of keywords, enhanced links and a precise meta-description that provide value to customers.

Landing page optimization helps not just to increase sales and generate leads but to learn more about targeted audiences, product and services preferences and to design clear strategies that better convey the right message.

Landing page optimization

Landing page optimization