Category Archives: SEO

Search engine optimization (SEO) is the process of growing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.

Woocomerce vs Shopify, which is the best E-commerce platform?

WooCommerce and Shopify are the two most common platforms in e-commerce, currently Woocomerce has approximately 1’000.000 downloaded online stores while the Shopify platform is used by about 800.000 users worldwide.

When an entrepreneur decides to create an online store, different factors about which is the best platform that fits his/her business model and needs need to be considered.

For instance, WooCommerce is an e-commerce plugin that helps to become a WordPress website into an online store. This platform is open source, which allows to be easily modified and also can be installed for free. However, users must pay for security and hosting.

Likewise, Shopify is dynamic, easy-to-use and a reliable platform with great design themes and templates. However, its premium versions and add-ons come at a cost. In the following analysis, I will show both platforms main features and advantages:

Themes and Flexibility.

Shopify has its own template store, which includes 180 designs both premium and free that are easily adaptable and customizable without the need to touch a line of code.

Similarly, Woocommerce templates are easy to tailor and modify thanks to its open source, functional structure and lightweight which allows the pages to look attractive and load quickly.

Ease of use.

Shopify is considered by UX/UI design experts as one of the easiest solutions available for online stores.

Shopify didactic installation instructions, guide users through a step by step process about all the necessary functions needed for each particular store, avoiding undesired technical coding details that could make its installation difficult.

Also, Woocommerce user friendly environment, allows a high degree of flexibility to create a versatile virtual store without coding skills needed for its installation.

Product presentation.

Both platforms offer easy options to upload images, add videos, create product descriptions, enlarge images and to add variations such as changing the color or size of the products.

However, as WooCommerce operates “inside” a personalized WordPress theme, some images or galleries may not work as well as in Shopify, which can create a negative user experience.

SEO Optimization.

Shopify automatically performs SEO optimization which can be ineffective in terms of improving the quality and quantity of the organic traffic because it displays some elements of the metadata such as article availability or user ratings which can lead to a loss of control over the SEO strategy.

Moreover, Shopify assign URLs to each page, avoiding users to choose the structure of the URLs and limiting accurate web page descriptions of strategic keywords.

Similarly, WooCommerce requires paid plugins such as MOZ or Yoast SEO to achieve optimal functionality and thus rank high in the search engine results page.

Finally, both platforms are the best ecommerce solutions for those who wish to create an online store because of their flexibility, diverse themes, price and ease of use.

Shopify vs Woocommerce

Facebook new compelling advertisement formats.

Away from the traditional advertisement formats developed in the beginning, Facebook has created new compelling ad formats that are changing the social media marketing landscape and its impact in brands, customers and advertisers.

Facebook Instant Articles ads

When a brand is looking to promote different kinds of content using mobile as an ad placement, the Instant Article ads enables publishers to create fast-loading and interactive content through Facebook’s app.

Moreover, advertisers can choose to place different ads within articles that communicate relevant information about the different products or services they offer.

The two available formats for Instant Articles are video and image in can be placed both in Facebook and Instagram.

Facebook Instant Article ads Format

Banners and interstitial ads on Audience Network.

Audience Network is a way to extend publishers ads beyond Facebook and Instagram social media to website and mobile apps.

The banners, interstitial and native ads of Audience Network, allow advertisers to use relevant ad spaces in other digital media outside of the Facebook network.

Also, this ad format, helps Facebook publishers to increase their reach, lower their cost per result and use multiple platforms and devices.

Moreover, it allows publishers to exclude some digital spaces that can damage their brand reputation such as websites related to Gambling, Dating, Debatable social issues or where mature content is promoted.

Facebook Audience Network, works similar to Google Ads Display. The two advertisement formats used in Facebook Audience Network, are images and video.

Facebook Audience Network

Facebook Collection ads.

Collection ads are an immersive format that allows customers to explore and discovery different products in a unique visual browsing feature all in one ad placement.

Similarly, Collection Ads are available in Facebook and Instagram and they feature a main video or image together with four smaller images below in a grid-like arrangement.

If a customer taps on any of the images or the video of the collection ad to learn more about a product, he/she will immediately go to a visual post-click experience triggered by an Instant Experience or Canvas.

Facebook collection ads format

Facebook Marketplace ads.

Facebook Marketplace is a space similar to Kijiji or Craigslist where customers can browse and buy different products.

However, listing an item for sale does not necessary means it will sell immediately. As a result, Facebook has created a business tool to help businesses reach more customers through paid ads.

Facebook Marketplace ads promote relevant products and services on Facebook Marketplace.

Thus, customers interested a certain product or service can click to an app, a website, or view details of the product for more information.

Marketplace is available as a placement option only for certain campaign objectives such as Traffic, Reach, Catalog Sales, Conversions, and Video Views objectives.

Facebook marketplace ads

How to optimize a product page ranking in Amazon’s search engine?

To optimize a product page in Amazon ecommerce platform, sellers need to consider factors such as product relevance and performance. Improving the quality of those two elements, can help to increase the visibility and position of the page in Amazon’s search engine ranking.

Similarly, Amazon’s search engine technology is based on an algorithm called A9. that helps to determine the relevance, performance and position of a product page in the search results ranking.

Effectively executing the following strategies will help to optimize a product page in Amazon and to convert more leads into sales in accordance to A9 algorithm technology.

Which strategies can help a product page to a have better position in Amazon search engine?

Price optimization: Amazon’s A9 algorithm anticipates which products more likely will convert. Therefore, the price factor is crucial to decide where a product ranks in the search results. Usually, optimizing a product price helps merchants to rank on top in the search results.
Product description: A product clear and specific description positively impact the number of conversions and the ranking position. Descriptions emphasizing the benefits of the products, using bullet points, improve a product page position in Amazon’s search engine.
A/B test for images: Amazon has an A/B testing tool called Splitly designed to assess which image has the best impact on conversions. Consequently, Splitly optimize and improve product page ranking.
Titles: Amazon product pages require user-friendly titles that include product’s main keywords and relevant information about its main features.
Customer reviews: A9 algorithm classifies customer reviews by its quality helping to trigger higher conversion rates and better keyword relevance, especially for long-tail terms.
External traffic: Driving traffic from sources such as email marketing campaigns, social media product accounts or call to actions from the product websites help to improve the position in search engine, gain more relevance.

Amazon’s ecommerce success is based on the premise “the World’s most customer-centric company.” As a result, Amazon require sellers to create efficient product pages that meet A9 algorithm minimum requirements in order to rank high in its search engine.

How to optimize a product page in Amazon

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